Rap superstar 50 Cent has taken the inevitable step into the fashion industry by launching his own G-Unit Clothing Co.
The first line — available now for the fall season — consists of five T-shirts emblazoned with different G-Unit logos. The full collection is scheduled to launch in the spring of 2004.
50 Cent has followed the footsteps of his mentor Eminem who recently diversified into clothing with his Shady Inc. range. 50 Cent mania continues to spread, the Queens rapper is now set to team up with established designer Marc Ecko for his forthcoming G-Unit Clothing line.
The collection will first debut a limited men's clothing line around the holidays and then reveal a full men's line next spring. Though a children's wear and a woman's wear are in future plans, the collection won't be confined to fashion as G-Unit watches and leather goods will also be available over the next three years. The 50 Cent ideal will be carried through the collection as all items will have a $0.50 price point, for instance a pair of jeans might cost $49.50.
"It's not new for a rapper or pop artist to launch a clothing line, but what is new is that a design-driven company like us is partnering with an artist to offer the marketing and merchandising - it's sort of like Nike and (Michael) Jordan coming together for Air Jordan," Ecko told The Associated Press.
50 fans will now be able to rock his apparel from head to toe, from T-shirts to his recently secured G-Unit sneaker collection to be unveiled by Reebok. 50 Cent "has an interesting point of view, a clean, crisp sense of style," Ecko said. "The simplicity is what will be refreshing to the market."