The lingering feud between rival rappers 50 Cent and Ja Rule got a jump-start Monday night at a celeb-glutted party celebrating Kevin Liles' new book, "The Hip-Hop Generation Guide to Success."
Lowdown asked Ja, born Jeffrey Atkins, if he's going to see 50's new movie, "Get Rich or Die Tryin.'"
"I always study the enemy, so I might check it out," Ja replied. "But it looks kinda bull-."
Suddenly, hip-hop mogul Irv Gotti - the CEO of Ja's record label, The Inc., and another mortal enemy of 50 Cent - appeared at Ja's side.
"Y'all say some pretty crazy s- about me," Gotti groused.
"No, the Daily News is all right. That's the Post!" Ja told him.
"Oh, the Post," Gotti agreed solemnly.
So will Gotti see "Get Rich or Die Tryin'"?
"See, that's what the f- I'm talkin' about!" he exploded and stormed away.
"His movie gonna suck Ja told Irv and Lowdown"