McDonald's has recently announced that they hope to boost Big Mac sales by paying rappers to reference the sandwich in their lyrics.
The fast food giant isn't providing advance money, but is willing to pay rappers between $1 to $5 each time a song featuring a Big Mac plug airs on the radio. Sources say McDonald's is hoping to have Mac references in several songs by this summer.
"If 50 Cent says so, they're gonna buy so many Big Macs," Kai Davis, 27, a Micky Dee's customer service rep told New York's Daily News. " have a big influence."
Benji Lusena, 16, of Harlem added, "Anything they say, people are going to do."
On the other hand, certain customers believe that celebrity endorsements aren't likely to influence what the youth purchases.
"I usually don't use stuff just because somebody else uses it," said Pedro Rojas, 20, of Jersey City. "If you like the food, then that's about it."
Micky Dee's isn't the first company to fork up money for promotional services. Marketing firm Maven Strategies, who presently handles the Big Mac project, got Seagram's gin to pay up for mentions in five raps last year.